Define Target User Group
Initially, our possible target user group was either:
1. Game lovers, Game geeks. People who are obsessed with games
2. General Public
After deep consideration, we decided to set our target group to 'General Public' as it provides us with a boarder number of users and makes our project very accessible to everyone. Since our ultimate goal is to create a safer local community, targeting the general public rather than a specific community would be more effective to achieve our goal.
Although the target group is the general public, we specified some groups that we want to focus on, and here are the followings:
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Users who enjoy casual mobile games
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Users who are familiar with web-based/mobile-based game UI
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Users who enjoy watching game YouTube content
Also, as a promotion, our team is going to share the QR code of the demo-game through social media, therefore we also need some users who love SNS and regularly update their stories or feeds (i.e. Social media heavy users).